New Google Play Store now hitting devices with fresh look, better content separation

The recently-teased redesign of the Google Play Store sure looks nice, and now it's starting to arrive on devices. The new design will immediately catch your eye as it's a pretty sizable departure from the last design, with prominent tabs in the main interface for "Apps & Games" and then "Entertainment."

Entertainment of course has sub-sections for Movies & TV, Music, Books and Newsstand, while the Apps & Games tab has separate sections for top charts, games, categories, family and editors' choice. The new pill-shaped buttons are a theme throughout the new app, used in place of the scrolling tabs in use before.