Samsung builds the Galaxy S6 hype by poking fun at it

For a company on the brink of its most important product launch ever, Samsung appears to be uncommonly relaxed about the whole thing. A new Is This The Next? website from Samsung's Norwegian team introduces us to a set of amusingly exaggerated concepts for what the Galaxy S6 might look like. Will Samsung's next flagship phone have a three-sided display? Will it be durable, made wholly out of glass, and feature stereo speakers on the front? Samsung takes all the breathless speculation about its next flagship and produces a slice of smart humor that's endearing even to those of us that it mocks.